Writings by Randall

A simple conversation about a family in crisis led to a first: giving through a crowdfunding page. No research, no analysis – just a few clicks and a moment of generosity when it mattered most. That experience mirrors a growing national trend. Crowdfunding has become a fast, personal way for people to respond to urgent needs, even as questions about trust and fees linger. For nonprofits, the lesson isn’t to compete with these platforms, but to learn from them: generosity often begins with immediacy, clarity, and the ease of saying “yes.”