Serving Clients Full Circle

Writings by Randall

Posts tagged donor psychology
What Major Donors Are Thinking at the End of 2025 — and How Fundraisers Should Respond

Major donors aren’t pulling back at the end of 2025, they’re thinking more carefully. In a climate shaped by volatility and complexity, giving is no longer driven by habit or loyalty but by confidence in leadership, transparency, and long-term sustainability. Donors want flexibility, discretion, and evidence that their dollars will truly matter. For fundraisers, the challenge isn’t finding money, it’s earning trust in an era where trust has become philanthropy’s most valuable currency.

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