After 51 years of Nebraska football, I’ve learned the real magic isn’t on the field—it’s in the stands. For a few hours, 85,000 people set aside politics, backgrounds, and differences to cheer as one. Memorial Stadium becomes more than a venue; it’s a reminder that unity still exists when we focus on what connects us instead of what divides us. In a fractured world, that shared spirit might be the most meaningful victory of all.
Read MoreIowa State’s athletics department faces a $147 million deficit through 2031, driven by the NCAA settlement’s new revenue-sharing requirements and shifting conference dynamics. Like Kansas State, Houston, and Oregon State, ISU is cutting expenses, raising donor expectations, and delaying facility upgrades just to keep pace. The deeper concern is cultural: as costs climb and revenues consolidate, non-revenue sports, community traditions, and the amateur spirit of college athletics may be sacrificed. Some schools, like UConn, are thriving through record fundraising, but many mid-tier programs may soon face existential choices that reshape the very fabric of college sports.
Read MoreWhat can we learn from Punxsutawney Phil and the people of Gobblers Knob? Most likely, it’s not really whether or not we’ll have six more weeks of Winter. However, we can learn a great deal about tradition, routine, and even joy. Read this blog to learn more.
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