Artificial intelligence has real promise in the nonprofit world, but when it comes to donor relationships, chatbots can only go so far. While they’re useful for answering FAQs and collecting data, they fall short in areas requiring empathy, nuance, and personalized connection. To communicate effectively with donors, nonprofits must blend AI’s efficiency with the irreplaceable value of human interaction.
Read MoreIn fundraising, relationships drive results, and the most powerful tool for building trust is a personal phone call. While digital methods like email and text can help, they can't replace the connection that comes with voice-to-voice conversations. Gift officers must embrace persistence, resilience, and the right timing to create meaningful donor relationships. Every call may not result in a gift, but it's always a step forward in cultivating the connections that fuel a nonprofit's mission.
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