Writings by Randall

Texting has emerged as a powerful tool for nonprofit donor engagement, moving far beyond small, one-off donations. When integrated thoughtfully into a multi-channel strategy, it delivers immediacy, personalization, and responsiveness that traditional channels often lack. Effective texting strengthens relationships, builds trust, and even drives larger gifts by reinforcing a donor’s connection to the mission. In today’s landscape, nonprofits that ignore mobile communication risk falling behind donor expectations and missing critical opportunities to engage meaningfully.