Year-end giving is no longer a guarantee, and the data now confirms what many nonprofit leaders have already sensed. As fewer donors plan to give (or give again), success will hinge less on volume and more on relationships. Stewardship has become a core revenue strategy, not a courtesy, while acquisition must be sharper, more relevant, and more credible than ever.
Read MoreNonprofits often craft vision statements that sound inspiring but fail to convey real impact. Stories bridge that gap, turning abstract goals into concrete outcomes, showing donors exactly how their support transforms lives. By weaving operational details, staff effort, and financial investment into human-centered narratives, organizations make ROI tangible, memorable, and meaningful. Stories also align internal teams, helping staff and boards understand the value of their work and how to deploy resources most effectively. In short, vision matters—but impact sticks when it’s told through story.
Read MoreTexting has emerged as a powerful tool for nonprofit donor engagement, moving far beyond small, one-off donations. When integrated thoughtfully into a multi-channel strategy, it delivers immediacy, personalization, and responsiveness that traditional channels often lack. Effective texting strengthens relationships, builds trust, and even drives larger gifts by reinforcing a donor’s connection to the mission. In today’s landscape, nonprofits that ignore mobile communication risk falling behind donor expectations and missing critical opportunities to engage meaningfully.
Read MoreWhen Sonoma State University cut its entire athletics department to close a $24 million deficit, it sent a clear message: even long-standing programs once thought untouchable are now on the chopping block. Nonprofits everywhere must confront a similar truth—preserving the core mission may require letting go of cherished traditions. These decisions won’t be easy or popular, but they’re becoming unavoidable in a world of shrinking resources and shifting priorities. Mission clarity isn’t just important—it’s the new survival strategy.
Read MoreFrom the outside, leading a nonprofit may look like a prestigious, well-paid role—but the reality is far more demanding. As seen in the recent resignation of Columbia University’s interim president, nonprofit CEOs face relentless scrutiny, political pressure, and emotional strain. The role requires constant visibility, moral clarity, and a near-impossible balancing act between diverse stakeholders. It’s not just leadership—it’s endurance in the spotlight.
Read MoreThe 2024 report on the health of U.S. nonprofits highlights three major challenges for 2025: financial sustainability, workforce dynamics, and public trust. Nonprofits are grappling with declining donations, workforce retention struggles, and a drop in public confidence. To thrive, organizations must innovate to stabilize funding, offer competitive wages, and prioritize transparency to rebuild trust. These ongoing issues are at the heart of discussions in the "Around with Randall" podcast and "Writings by Randall" blog.
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