Writings by Randall

When Sonoma State University cut its entire athletics department to close a $24 million deficit, it sent a clear message: even long-standing programs once thought untouchable are now on the chopping block. Nonprofits everywhere must confront a similar truth—preserving the core mission may require letting go of cherished traditions. These decisions won’t be easy or popular, but they’re becoming unavoidable in a world of shrinking resources and shifting priorities. Mission clarity isn’t just important—it’s the new survival strategy.