Writings by Randall

In today's attention economy, fundraisers have only a few seconds to capture a donor's interest before the opportunity is lost. This blog explores how the "three-second rule" extends beyond data visualization to emails, direct mail, videos, social media, and even face-to-face donor conversations. The key is not reducing substance but communicating in layers. Earning attention first, then building understanding, and finally providing evidence. Organizations that master clarity and relevance will be better positioned to engage donors in an increasingly distracted world.