Writings by Randall

Even “Mr. Non-Techie” can see the writing on the wall: if giving feels complicated, generosity stalls. For-profit companies have mastered frictionless transactions, while too many nonprofits still make donors work too hard to give. Younger generations live on their phones - and when inspiration strikes, the path to action must be immediate, intuitive, and mobile-first. Making philanthropy easy isn’t trendy; it’s respectful, strategic, and essential for the next generation of donors.