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Writings by Randall

Posts tagged nonprofit strategy
Heritage Societies Are Having a Quiet Resurgence

Heritage societies are quietly regaining importance because they do far more than recognize future gifts, they strengthen long-term donor relationships today. Planned giving represents one of the largest and most overlooked sources of charitable revenue, yet many organizations still treat legacy donors with minimal stewardship. A well-structured heritage society creates visibility into future commitments, reinforces donor loyalty, and normalizes conversations about lasting impact. With modest effort and consistent attention, these programs can become a powerful driver of long-term financial resilience.

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From 1 Percent to 50 Percent---What Nonprofits Should Learn About Employee Giving

Employee giving programs don’t transform through better messaging, they transform through leadership, systems, and culture. A recent example shows participation jumping from 1 percent to over 50 percent when organizations reduce barriers, increase incentives, and visibly prioritize internal engagement. When employees see impact, experience ease, and observe leadership commitment, participation follows. For nonprofits, employee giving is not just revenue, it’s a powerful signal of belief in the mission.

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We Must Make Technology Match Donors Expectations

Even “Mr. Non-Techie” can see the writing on the wall: if giving feels complicated, generosity stalls. For-profit companies have mastered frictionless transactions, while too many nonprofits still make donors work too hard to give. Younger generations live on their phones - and when inspiration strikes, the path to action must be immediate, intuitive, and mobile-first. Making philanthropy easy isn’t trendy; it’s respectful, strategic, and essential for the next generation of donors.

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When a Nonprofit Should Consider a Merger-- A Growing Sector Priority

Nonprofit mergers are no longer a theoretical discussion—they are a practical response to financial pressure, workforce strain, and shifting community needs. While often viewed as a last resort, a well-executed merger can strengthen mission impact, stabilize operations, and prevent the far greater disruption of sudden closure. The real risk isn’t exploring consolidation; it’s clinging to independence when structure no longer serves purpose. As the sector evolves, leaders who evaluate mergers honestly and early will be best positioned to protect both their mission and their communities.

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Stop Chasing Money—Start Telling Stories

Nonprofits often focus on immediate fundraising goals at the expense of the stories that truly inspire giving. Research and examples, like Brilliant Cities’ tenfold donor increase, show that compelling narratives foster emotional connection and long-term support. Storytelling transforms giving from a transaction into an experience, building trust and making impact tangible. For nonprofit leaders, the key question isn’t how to raise more money, it’s what stories are being told, and whether they resonate deeply enough to cultivate lasting donor relationships.

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New Tax Law Changes--What Nonprofit Leaders Need to Know (But Often Don’t)

The newly passed “One Big Beautiful Bill” (OBBBA) reshapes the landscape of charitable giving, yet many nonprofit leaders remain unaware of its full impact. While the universal charitable deduction for non-itemizers encourages small gifts, new limits on high-income and corporate deductions could dampen larger or more spontaneous donations. Provisions like taxes on large endowments and top nonprofit salaries further signal a shifting federal attitude toward philanthropy. Understanding these changes isn’t optional—nonprofit leaders must adapt now, or risk being left behind as donor behavior evolves.

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