Writings by Randall

Trust isn’t a new topic in fundraising, but it remains the most overlooked driver of donor loyalty. Research shows that one in four donors stops giving because they don’t believe nonprofits are transparent—a loss entirely preventable with better communication and accountability. Trust grows when organizations thank donors quickly, connect giving to real impact, and stay honest about both successes and challenges. Building donor trust isn’t a side task, it’s the foundation of long-term sustainability and genuine partnership.