Trust isn’t a new topic in fundraising, but it remains the most overlooked driver of donor loyalty. Research shows that one in four donors stops giving because they don’t believe nonprofits are transparent—a loss entirely preventable with better communication and accountability. Trust grows when organizations thank donors quickly, connect giving to real impact, and stay honest about both successes and challenges. Building donor trust isn’t a side task, it’s the foundation of long-term sustainability and genuine partnership.
Read MoreSometimes, I think the internet is just a big game of “Who Can Be the Biggest Jerk Without Getting Caught.” Enter the world of travel insults, where “gate lice” and “aisle lice” rule the roost, and “raw dogging a flight” is now a thing (no, it’s not what you think). It’s like we’ve taken everything annoying about air travel and turned it into a savage new language, all thanks to the internet’s superpower of anonymity. But my mom would like to remind us all: If you wouldn’t say it to someone’s face, maybe don’t say it online either. Because, well, never argue with mom.
Read MoreTrust is the foundation of any successful nonprofit, but the recent class-action lawsuit against the American Red Cross highlights how fragile that trust can be. Despite denying allegations of misusing funds raised for Haitian earthquake relief, the mere suggestion of impropriety has already sparked significant scrutiny and eroded public confidence. This case serves as a stark reminder that while transparency is crucial, once trust is questioned, rebuilding it is an incredibly difficult task for any organization.
Read MoreReady or not, the impending multitrillion-dollar wealth transfer poses significant challenges, particularly for those unprepared to manage substantial inheritances. Many heirs lack the necessary financial education and estate planning, leaving them vulnerable to poor decisions, legal disputes, and hefty tax burdens. Proactive communication, education, and planning are critical tools needed to prevent the loss of wealth and ensure a smooth transition of assets across generations.
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