Annual giving programs across every sector are struggling—and the old tactics no longer work. To re-engage donors, fundraisers must borrow from behavioral economics: reduce friction, offer clear defaults, and frame choices that inspire action. Subtle “nudges,” simplified giving options, and immediate impact stories can transform inertia into generosity. In a noisy, overloaded world, the organizations that understand how people actually make giving decisions will be the ones that thrive.
Read MoreListen to the weekly podcast “Around with Randall” as he discusses, in just a few minutes, a topic surrounding non-profit philanthropy. Included each week are tactical suggestions listeners can use to immediately make their non-profit, and their job activities, more effective.
Find “Around with Randall” on Apple, Spotify, or wherever you listen to your podcasts.
Email Randall with a show topic: podcast@hallettphilanthropy.com
Email Randall with a thought regarding a specific show: reeks@hallettphilanthropy.com
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With fewer households making charitable gifts, annual giving is under pressure and needs a more strategic approach. Evaluating annual giving through three-five year data trends rather than single-year snapshots can better allocate resources, elevate donors into major gifts or planned giving, and create lasting cultural shifts. Annual giving isn't just about dollars—it's about building the long-term foundation for transformational philanthropy.
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