Once seen as an invasion of privacy, texting is now one of the most effective tools for donor engagement. With open rates as high as 98%, texts dramatically outperform email and can strengthen relationships when used thoughtfully for outreach, stewardship, and even giving. The key is to keep messages short, timely, and personal—never spammy. When done well, texting becomes another arrow in the quiver of fundraising, deepening impact and building authentic connections in a digital-first world.
Read MoreListen to the weekly podcast “Around with Randall” as he discusses, in just a few minutes, a topic surrounding non-profit philanthropy. Included each week are tactical suggestions listeners can use to immediately make their non-profit, and their job activities, more effective.
Find “Around with Randall” on Apple, Spotify, or wherever you listen to your podcasts.
Email Randall with a show topic: podcast@hallettphilanthropy.com
Email Randall with a thought regarding a specific show: reeks@hallettphilanthropy.com
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